Mercedes-Benz Receives Three Awards In Latest J.D. Power Quality Study
Posted by Admin on June 11, 2008
In the latest round of customer surveys conducted by U.S. market research institute J.D. Power, Mercedes-Benz has become the recipient of not 1… not 2… but 3 accolades. Receiving 2 gold awards for the highest vehicle quality in their respective market segments are the E-Class and CLK-Class, while the Platinum Award was bestowed upon Mercedes Benz’s Sindelfingen plant. The Platinum award makes it the assembly facility with the best delivered quality worldwide. Overall, Mercedes improved one place over last year – ranking fourth in overall quality – and it was also the only European brand to win an individual model award.
How does J.D. Power arrive at the results? Market researchers investigate the satisfaction of American customers within the first 90 days of their vehicle purchases, evaluating the quality of both the concept and execution of the purchased vehicle. This year, the opinions of some 80,000 verified owners were tabulated, all of whom owned 2008 model year vehicles.
To learn more about the latest J.D. Power Quality Study as well as how the Mercedes-Benz brand fared, you can find the full details below and at J.D. Power’s Website.
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Latest J.D. Power Quality Study from the U.S.: Mercedes-Benz receives three awards for best product quality
Stuttgart – Mercedes-Benz is one of the most successful auto brands in this year’s customer survey conducted by U.S. market research institute J.D. Power. The Stuttgart car brand receives two gold awards for the highest vehicle quality in their respective market segments, and is also honoured for the world’s best production plant. This outstanding result is one outcome of the initiative launched by Mercedes-Benz to raise customer satisfaction and product quality.
In conducting the annual study, market researchers investigate the satisfaction of American customers with new vehicle purchases within the first 90 days, and evaluate the quality of both the concept and execution of the vehicle. Overall, Mercedes-Benz moved up one place against last year from fifth to fourth, and is the only vehicle brand with three models (CLK, E and S-Class) within the top ten passenger vehicles.
This year saw the E-Class and the CLK each receive gold J.D. Power Awards. According to the U.S. study, these models are the highest quality vehicles in their market segments. Furthermore, Mercedes’ Sindelfingen plant receives the Platinum Award, making it the assembly facility with the best delivered quality worldwide.
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